Content writing as we all know is the process of expressing thoughts and ideas through a medium like written, oral, visual or any other art form. When written with the audiences’ perspective in mind, right content helps in spreading information about your brand and thus driving sales in future. Content also helps in Search Engine Optimazation for a company. Therefore, it is vital to write qualitative as well as quantitative content for traffic generation and brand recognition.
Following tips will help you in creating adequate content for your product/services:-
1) Put Your Thinking Cap On – Always keep your creative eye open to your surroundings. You never know when and how an idea can strike you. Learn from the things happening around you and adapt those in your writings and idea generation process.
2) Research – Research plays a very important role in creating quality content. The more you read about topics related to your idea(s), the more well-written your content will be. Do not stop reading and researching even after you begin with your content writing. Go back to point no. one again for more ideas for your writing.
3) Headline Sells – Headline is the first impression your content makes on the audience. It should always be eye-catching and written in a manner to spark interest among the readers. Your headline should excite an emotion among the readers to understand more about the topic written or else they would simply move away.
4) Promising First Line – As important it is to have an effective headline, it is equally important to write the first line of the content promising enough to keep readers hooked to your topic.
5) 3 Seconds Rule – This is a powerful rule to keep your readers engaged with the content. Give your audience something important to invest their time. The first 3 seconds of consuming your content should connect with the audience and therefore your introductory paragraph should keep reader wanting to read more.
6) Simple and Clear Writing – Simplicity and clarity in words are helpful in keeping the reader involved with the topic. Do not exaggerate the topic, rather keep it crisp and to the point. Nobody wants to consume irrelevant information in order to understand the real message. While using statistics, keep them real and true. Do not make false claims which will lead to a negative image of the brand.
7) Cut The Noise – In reference to the above mentioned point, try to avoid technical jargons as much as possible. Grammatical errors are a big turn-off for a reader and therefore get your draft checked and approved by at least 2-3 different people in order to make your content effective by cutting down the unnecessary errors and simplifying words further.
8) Edit Multiple Times – Edit your draft multiple times until you are not satisfied with the final outcome. Keep the readers’ perspective in mind while editing. Read through their mind, how they will react to the message conveyed and when satisfied, call it the final draft.
9) Work on deadlines – Deadlines are vital to keep the pace of writing alive. With a deadline to chase, you will stop procrastinating for the right time to come and therefore will complete your work in due time. Chasing the deadline also helps in productivity.
10) Conclusion – Do not leave your message half-way-through until intended to keep the audience thinking. End your writing with a strong conclusion that communicates your message well. Concluding message/paragraph should leave a permanent impact on the mind of a reader.
In order to keep your audience interested in your communication, it is essential to share a powerful message with them. Keeping these content writing tips handy will help you deliver your information in the right manner.