Vlogging can be great fun as it keeps the excitement alive as to what can be the next topic that will interest the viewers and followers. As a vlogger, regular vlogging is exciting since one can save and relive all the mesmerizing moments anytime. A vlogger believes in originality. He records, edits, creates, and uploads video blogs and works on keeping the audience engaged and interested in his area of work. The very same fact about vlogging has both its pros and cons.
Let’s understand why vlogging is getting all the attention these days-
• Videos over text: Vlogs are creative videos present over the internet, which are short and entertaining and can be seen at any time of the day. According to a survey, most people prefer watching videos instead of reading books. 97% of video marketers reported that video increase users' understanding of a product or service while 76% reported that videos helped them increase sales. At the same time, it was noted that including a video on the landing page of your account can increase conversions by more than 80%.
• Regular Vlogging: There is no doubt that vlogging is time consuming. Creating content regularly keeps one going thus helping them to learn and explore something new every day. Daily vlogging and editing will only help in making superior quality content in no time.
• Quality content attracts more audience : Regular vlogging results in getting better with your content quality. A vlogger needs to be out there in the market and be active on different platforms for reaching more varied audience. Quality content leads to more audience interaction, increase in shares and subscribers thus resulting in wider reach which eventually helps in monetary benefits.
• Relive old memories: Photographs and videos helps us to relive and cherish the memories forever. Unlike stories and posts on social media sites which have a shorter life spam, a well compiled vlog stays on internet forever, thus making it easy to relive all the moments in one go. Here we can see our travel, food, and other vlogs anytime we want.
While everything about vlogging looks attractive, there are some cons attached to it as well. They are –
• Time consuming: Recording a video may not seem to be time-consuming but the before and after process of video shoot is tiring. Brainstorming about the theme, finalizing a script and editing the videos with transitions requires a lot of time and effort in order to come up with a video that hits the audience right.
• Expensive Medium: The cost of making a video is expensive as recording a good video requires many equipment. From a camera to tripod stand, lighting, sound effect and at times buying software to edit and work upon are a few areas which may end up burdening your pocket. While today mobile cameras have made our life easy to shoot and click, but sometimes one ends up compromising on quality of video content during the editing process.
• Privacy and Trolls: Daily vlogging requires one to shoot more from their homes and personal spaces, thus at times leading to their privacy at stake. Because a content creator is out there, putting all the information about their work and personal life, many a time they become easy target for trolls, thus leading to a breach in their private life.
• Originality of Idea: One must have the originality of work i.e. their own idea and creativity and be updated with the trends and need of the hour to grow with their audience everyday. A thorough research on every idea needs to be done in order to not make it look repetitive or copied. At the same time, consistency is the key for content creation. One needs to plan their content in advance in order to be regular.
While vlogging is in trend and everyone these days is trying their hands on this, it really gets tiring leading to a creative block for the content creator. But getting paid for doing what you love is definitely a perk.